Heinz Mustard x Mustard

In what was a true team effort with the the team The Kitchen at Heinz, and MK productions - we crafted a mouth watering spot with booming energy to announce the tasty collaboration between Heinz Mustard x DJ Mustard. Created in record time to air for the Grammys live show, and cut to Kendrick Lamars head nodding and Grammy winning track it combined high speed live action plates, a cameo from Mustard himself, dynamic typography and and extensive analog treatments to create a feast for the eyes that captured the vibe of the moment. In addition extensive out of home elements were created and placed around town to celebrate the win. Two massive icons together at last - Mustard on the Beat!

Credits

  • The Kitchen | Kraft Heinz
  • Executive Creative Director: Simon Au
  • Creative Director: Daniel Sczcepanek
  • Head of Production: Julie Benevides
  • Senior Producer: Dylan Thompson
  • Writer: Suzi Tedi Charles
  • Art Director: Andrew Bernardi
  • Goodbit
  • Director: Tom O’Neill
  • Creative Director: Tom O’Neill
  • Executive Producer: Tracey Khan
  • Shoot Supervisor: Adam Carroll
  • 2D: Jamie Beckwith, Rex Carter
  • CG: Tim Sepulveda
  • Design: Tyler Scheitlin
  • MK Films
  • Live Action Director: Darren Weninger
  • DP: Michael Wheldon
  • Executive Producer: Joe Mosko
  • Producer: RJ Pole
  • Production Co-ordinator: Rachel Mandelker
  • Raremedium
  • Colorist: Kris Smale
  • Color Producer: Nubia Lima
  • Squeak E Clean
  • Producer: Chris Clark